“Open Happiness”: Hi, I’m Whitney

Posted on June 22, 2014

During this week’s MMC 5600 assignment for the University of Florida’s M.A program, I have been tasked with creating an e-blast to promote myself  as a communications professional. While I have a good bit of experience creating e-blasts, I’ve found it very difficult to create an e-blast that focuses on me. The audience for the e-blast is future potential employers. For the purpose of this e-blast, I have chosen Coca-Cola as a future potential employer. Here we go. Let me know what you think. If I was your potential employee and you saw this e-blast, would you call me in for an interview?

“Open Happiness”: Whitney Amerson, Digital & Social Media Marketer and Communications Professional

If you’re reading this, hopefully you are looking for a  fun, caring, dedicated individual to fulfill a digital marketing or communications role at Coca-Cola. I have been a fan of the Coca Cola brand since I was a child. In fact, one of my fondest childhood memories is going on class field trips to the World of Coke in Atlanta, GA. When in college at Georgia State, I volunteered at the Georgia Aquarium and had the opportunity to visit the new World of Coke once it was completed. I was in awe of the brand just as I was when I was a child. Since high school, I have dreamed about being a part of the Coca Cola marketing communications team. I want to be part of a company that really makes a difference in people’s lives and has created a brand that people believe in.  I know I can make a difference if chosen to become  part of the Coca Cola team.

“Around the Corner from Everywhere”

I grew up in a small, Georgia town (Villa Rica) that was also the birthplace of Coca Cola legend, Asa Griggs Candler. After high school, I attended and graduated from Georgia State University. Upon graduation, I became Digital Marketing Coordinator for another Georgia-based giant, Southwire Company. Concentrating on social media strategy, content strategy, and reputation management, I was part of a  team that received several industry marketing awards, including best overall integrated marketing campaign. Below, you will find a picture of Southwire’s marketing team on the Coca-Cola chairs at an Atlanta Braves game.

“You Can’t Beat the Feeling”

Both in my personal life and professional career, I continuously strive to set new goals that encourage me to push harder and reach higher then I previously could. For example, I am currently working on completing a Master’s Degree in Mass Communications (with an emphasis in social media) from the University of Florida. I always strive to be ahead of the game, as this program is the first of its kind in the country.

“Life Tastes Good”

Painting, scrapbooking, pottery, gardening. I love to be creative and find new ways overcome challenges. Whether a mug handle just won’t stay on the mug in the kiln or a crazy insect infestation is occurring in my garden, I’ll find a way to solve the problem, though most times, not in any conventional way. I love solving problems and overcoming challenges. Social media is constantly evolving, which requires creative solutions and problem solving techniques. This is perhaps why I am so passionate about social media and communications.

To learn more about my passions and hobbies, click here.

“Make It Real”

As a digital native, I am very passionate about my work. I love the opportunity that social media gives marketers and communications professional; we are able to have direct, one on one relationships with consumers and more thoroughly integrate our brand into their everyday life.  I want the brand that I represent to be so ingrained in consumers’ minds that they would never consider switching over to a competitor’s product. Coca-Cola has this effect on me. If a restaurant doesn’t sell coke, I’ll have a water.

“Sign of Good Taste”

As a way to market myself, I have created The Social Potter. As a marketing communications professional, my job is very similar to a potter. Often time, you start with a lump of clay. This lump of clay can be anything from issues dealing with reaching your target market, to the need to create a social media promotion to increase brand awareness and user engagement. It’s my job as a potter to use my skills and resources to transform that lump of clay into a beautiful piece of art.

“Open Happiness”

As you can see, I am a hardworking and creative team player who is passionate about working with one of the most powerful brands in the world, Coca-Cola. I look forward to getting to know you as well and further discussing how I can be an asset to your Marketing Communications team.

Thank you for taking the time to learn more about me.

Whitney