Social Media Magic for Disney’s Magic Kingdom

Have you ever been to Disney World? If so, you will never forget the magic that surrounds the park. Every moment, from the time you see Cinderella’s castle to your first ride on Space Mountain, seems magical. For this week’s assignment, I am acting as a social media strategist for Disney’s Magic Kingdom. While that job would be a fantastic job to have, these posts are hypothetical and have been created solely for academic purposes.

My monthly social media goals for the Magic Kingdom include increasing user engagement with the Disney brand, increasing post reach, and giving social media followers a broad knowledge base of everything Magic Kingdom. With so many theme parks and attractions available to Orlando’s visitors, I want to help make Magic Kingdom stand out in out in our target audience’s minds. The Magic Kingdom needs to be positioned as the “must visit” theme park in Orlando.

August 1^st

Facebook: Summer’s not over. You still have time to plan your summer vacation to Disney’s Magic Kingdom. We’re here to help! Get started here: http://disneyparks.disney.go.com/disney-vacation-planning/

Twitter: Summer’s not over. Plan your Disney vacation today! #Disney #Summer  http://disneyparks.disney.go.com/disney-vacation-planning/

August 2^nd

Facebook: Trivia Time! Who can name one of the 6 Trains from Big Thunder Mountain Railroad? And go!

Twitter: Trivia Time! Who can name one of the 6 Trains from Big Thunder Mountain Railroad? And go! #Disneytrivia #Disney

August 3^rd

Facebook: Want to see Maleficent, the fire-breathing, clockwork dragon wrapped in battle with Prince Phillip and his mighty Sword of Truth? Come watch the Festival of Fantasy parade at 3:00 today!

Twitter: Want to see Maleficent in battle with Prince Phillip and his mighty Sword of Truth? Our Festival of Fantasy parade begins at 3:00! #Disney

August 4^th

Facebook: Planning a Magic Kingdom vacation with your little princess? Be sure to make reservations at the Bibbidi Bobbidi Boutique located inside Cinderella’s Castle. https://disneyworld.disney.go.com/events-tours/magic-kingdom/bibbidi-bobbidi-boutique-park/

Twitter: Bibbidi Bobbidi Boutique… The perfect salon for your little princess. Make reservations at https://disneyworld.disney.go.com/events-tours/magic-kingdom/bibbidi-bobbidi-boutique-park/ #Disneyprincess

August 5^th

Facebook: Put on your dancing shoes and prep your moves. Get ready for the Incredibles Super Dance Party!

Twitter: Put on your dancing shoes and prep your moves. Get ready for the #INCREDIBLESSuperDanceParty!

August 6^th

Facebook: Did you know there are thousands of hidden Mickey Mouse heads in the park? Show us some you found!

Twitter: Did you know there are thousands of hidden Mickey Mouse heads in the park? Show us some you found! #mickeymouse #hiddenmickey

August 7^th

Facebook: We have magic to light up the night! Have you seen our Celebrate the Magic show, honoring the art of Disney storytelling? It’s a site to see!

Twitter: Light up the night with Disney’s Celebrate the Magic Show! Don’t you just love storytelling through fireworks? #CelebrateMagic

August 8^th

Facebook: Come along and sing the song and join the jamboree. M-I-C-K-E-Y….

Twitter: Come along and sing the song and join the jamboree. M-I-C-K-E-Y…. #disneyside

August 9^th

Facebook: Are you a Disney pin collector? Good news! New pins have been released. Shop for new editions at Uptown Jewelers, located inside the park.

Twitter: Are you a #DisneyPin collector? Shop the newest collections at Uptown Jewelers, located inside the park! #disney

August 10^th

Facebook: Today’s a beautiful day to take a ride down Mainstreet, USA. Just ask Mr. Charles!

Twitter: Today’s a beautiful day to take a ride down Mainstreet, USA. Just ask Mr. Charles! #mainstUSA #disney

August 11^th

Facebook: Trivia Time! Does Prince Charming’s Golden Carousel rotate clockwise or counter clockwise?

Twitter: Trivia Time! Does Prince Charming’s Golden Carousel rotate clockwise or counter clockwise? #disneytrivia

August 12^th

Facebook: Giggle and guffaw to a gaggle of jokes during a live comedy show starring characters from Monsters, Inc. and Monsters University!

Twitter: Ready to Laugh? Join us for a comedy show starring characters from Monsters, Inc. and Monsters University! #monstersinc

August 13^th

Facebook: You’ll be singing this song for the rest of your vacation…

Twitter: You’ll be singing this song for the rest of your vacation… #smallworld #disney

August 14^th

Facebook: Be Our Guest! Step inside the Beast’s enchanted castle for a delicious quick-service lunch or a delightful sit-down dinner. Yummy!

Twitter: Be Our Guest! Step inside the Beast’s enchanted castle for a delicious quick-service lunch or a delightful sit-down dinner. #Yummy

August 15^th

Facebook:  August is Family Fun Month. What better way to have fun with your family then at Magic Kingdom?

Twitter: August is Family Fun Month. What better way to have fun with your family then at Magic Kingdom? #disney #familyfun

August 16^th

Facebook: Start your engines! Get behind the wheel of a luxury sports car and take off at the Exotic Driving Experience. To schedule your experience, visit https://disneyworld.disney.go.com/events-tours/speedway/exotic-driving-experience/

Twitter: Get behind the wheel of a luxury sports car and take off at the Exotic Driving Experience! https://disneyworld.disney.go.com/events-tours/speedway/exotic-driving-experience/

August 17^th

Facebook: Did you know that The Seven Seas Lagoon is actually a man-made lake? The soil that was excavated to construct was used to “build up” the ground level for the construction of the Magic Kingdom.

Twitter: Did you know that The Seven Seas Lagoon is actually a man-made lake? #disneytrivia #sevenseaslagoon

August 18^th

Facebook: Arrrgghh! Do you have what it takes to be a pirate? Be sure to check out Captain Jack Sparrow’s pirate tutorial during your visit! https://disneyworld.disney.go.com/entertainment/magic-kingdom/captain-jack-sparrow-pirate-tutorial/

Twitter: Arrrgghh! Do you have what it takes to be a pirate? https://disneyworld.disney.go.com/entertainment/magic-kingdom/captain-jack-sparrow-pirate-tutorial/ #disneypirate

August 19^th

Facebook: Today is National Aviation Day. Will you be flying on Aladdin’s Magic Carpets or Dumbo the Flying Elephant?

Twitter: Today is National Aviation Day. Will you be flying on Aladdin’s Magic Carpets or Dumbo the Flying Elephant? #disneyside #aviationday

August 20^th

Facebook: This or that: Fine dining at Cinderella’s Royal Table or casual dining at Cosmic Ray’s Starlight Café?

Twitter: Fine dining at Cinderella’s Royal Table or casual dining at Cosmic Ray’s Starlight Café? #thisorthat #disneydining

August 21^st

Facebook: How will you spend your day at the Magic Kingdom?

Twitter: How will you spend your day at the Magic Kingdom? #disney #MagicKingdom #vacation

August 22^nd

Facebook: It’s National Tooth Fairy Day. The Fairy Godmother may know the tooth fairy. Come meet her at 3:00 near Cinderella’s Castle.

Twitter: It’s National Tooth Fairy Day. The Fairy Godmother may know her. Come meet her at 3:00 near Cinderella’s Castle. #FairyGodmother #disney

August 23^rd

Facebook: Make your evening extra sweet with a decadent dessert party and a dazzling view of the fireworks!

Twitter: Make your evening extra sweet with a decadent dessert party and a dazzling view of the fireworks! #yummy #disney #fireworks

August 24^th

Facebook: Whew! It’s a scorcher today. Cool off at the Casey Jr. Splash and Soak Station.

Twitter: Whew! It’s a scorcher today. Cool off at the Casey Jr. Splash and Soak Station. #cooloff #disneyside

August 25^th

Facebook: Come for a tour of Disney’s Haunted Mansion, home to ghosts, ghouls, and supernatural surprises…if you dare!

Twitter: Come for a tour of Disney’s Haunted Mansion, home to ghosts, ghouls, and supernatural surprises…if you dare! #hauntedmansion

August 26^th

Facebook: This or that: Main Street Electrical Parade or Wishes Nighttime Spectacular?

Twitter: Main Street Electrical Parade or Wishes Nighttime Spectacular? #thisorthat #parade #fireworks

August 27^th

Facebook: Step back in time with Walt Disney’s Carousel of Progress. Did you know that it was created by Walt Disney for the 1964-65 New York World’s Fair? https://disneyworld.disney.go.com/attractions/magic-kingdom/walt-disney-carousel-of-progress/

Twitter: Step back in time with Walt Disney’s Carousel of Progress, originally created for the 1964-65 New York World Fair. https://disneyworld.disney.go.com/attractions/magic-kingdom/walt-disney-carousel-of-progress/#disneytrivia

August 28^th

Facebook: Are you brave enough to blast through outer space with Space Mountain?

Twitter: Are you brave enough to blast through outer space with Space Mountain? #disney #spacemountain

August 29^th

Facebook: Flashback Friday: The Mad Tea Party opened in 1955 as one of the Magic Kingdom’s original attractions.

Twitter: The Mad Tea Party opened in 1955 as one of the Magic Kingdom’s original attractions. #FlashbackFriday #DisneyHistory

August 30^th

Facebook: Bring the whole family on an adventure. You never know who you might run into! https://disneyworld.disney.go.com/events-tours/family-magic-tour/

Twitter: Bring the whole family on an adventure. You never know who you might run into! https://disneyworld.disney.go.com/events-tours/family-magic-tour/ #disneytour

August 31^st

Facebook: Start your Happy Ever After with us. After all, who doesn’t want a fairy tale wedding? https://www.disneyweddings.com/weddings/locations/

Twitter: Start your Happy Ever After with us. After all, who doesn’t want a fairy tale wedding? https://www.disneyweddings.com/weddings/locations/ #disneywedding #happyeverafter

 

Wow. Now I really want to go to Disney World!